BORN FOR
THE DRIVE
The intersection of automotive culture and technical apparel.
We don't just wear it; we drive it.
The Obsession
It started in the garage. The smell of burnt rubber, the sound of wastegates fluttering. We realized that while the cars were precision-engineered machines, the apparel was stuck in the past.
The Engineering
We approach fashion like we approach a build. Every stitch is a weld. We use heavyweight cottons and reinforced seams to ensure our gear survives the garage, the track, and the street.
The Culture
DRAUV isn't for everyone. It's for the ones who know the difference between oversteer and understeer. A uniform for the cult of speed.
Design HQ
Lahore, PK
Materials
Premium
Status
Active
Journal
Documented research, engineering notes, and cultural observations from the team.
The Philosophy of Drift
Understanding the chaos and control that defines our design language.
Material Science: Heavyweight Cotton
Why we choose 300GSM+ fabrics for the street and the garage.
Tokyo Nights: The Research
A visual diary of our research trip to the United States.